Let me quote this exchange among a group of iPod fan(atics) among my friends.
A: …S, Da, R I bought IPOD NANO!!. Haven’t name it yet. Any ideas? …
Do: … welcome to the Fellowship of the Pods… well, can name it "Aunt A"
Da: Welcome to the iPod family! Of course, you have to go through the iPod initiation rites. First, you GOT TO christen your Nano. How about "Axxx" or "Cxxx-eey"? Then, you got to clock up at least 50 hours of listening time within the 1st week. After that, you are a bona fide iPod-er.
C: Not fair! I protest~~~!! I feel real excluded without iPod!!
As you can see S, Da, R, Do and A (and a few more) are iPod users. C and myself (and a dwindling others) are not. When we get together, conversation will somehow turned to the little white cool gadget and another soon become a convert.
Mind you, when the iPoders introduce the iPod, they did it with passion and hardsell. "You got to get one!" "It totally changed my life!" "I will go with you to buy one!"
Another iPod sold.
Some company pays handsome for salesperson. Apple get it all for free!
How? Another case for marketing textbook no less.
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