What is Quality?

Quality - you know what it is, yet you don’t know what it is.

Was Quality something that you “just see” or might it be something more subtle than that, so that you wouldn’t see it at all immediately, but only after a long period of time?

This was the question, If everyone knows what quality is, why is there such a disagreement about it?

- Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance

Quality, something that had occupied my thoughts recently.

How do you describe quality to your staff? Is it as subjective as “the boss likes it” or can an objective standard be applied?

Does culture play a part in the perception of quality. For example, many people still harbour the notion that “Made in China = Inferior Quality”. How can a company in China tackle this issue, both internally and externally?

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