The talk of the town right now is of course
Google Talk. Just like Yahoo and Amazon did with the extra cash, Google is going into everything. From email to news, shopping search, blog, photo, desktop search, map, local, and now voice.
Skype had been having a good time without much competition, capturing a big chunk of the free-talk client market. I was just introduced to SIP Phone which is based on the open SIP standard. And now Google Talk.
Google Talk is also based on open stardard and Google stated their commitment to open standard. This is a very smart move on the part Google.
One of the strategy that Google played effectively and to full advantage is declaring support for open stardard. This captures the open standard fanatics who often are techies and early adoptors. By championing openness, they are viewed as the good guy and worthy of support. These fanatics will then go on to tell their less techie friends and soon everyone talks about it. Smart.
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