After some months of preparation and false start, me and my partner is finally launching SinoEthos Consulting.
SinoEthos focuses on leveraging our core strength of China and business knowledge to help companies start up, survive, strengthen and succeed in this fledging China environment.
My partner George had been in China for more than 10 years, holding position as financial controller and CFO in various private and government related companies. As for myself, my experiences are mainly in Internet startups and technology.
A right partner is important as I had learned over the years. It is then God’s blessing that we met, see eyes-to-eyes on our aspiration and the complementary of our skills. A prefect meeting of the old economy and new economy, of brick and motar and the virtual, just to borrow terms over-used in the dotcom era.
After some still-borns, false-starts and failed attempts over the past year, morale had wore thin. This launch had been a morale booster as well as setting a platform for growth.
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